Website optimization and search engine optimization are two terms that are often used interchangeably, but there is a big difference between the two. Website optimization is the process of making a website faster, easier to use, and more relevant to…
By Kelly Ellis Founder; CleanSearch LLC Developing a Website with Built in Optimization.. When it comes to website construction, building in SEO from the ground up is essential to ensure your site is as visible as possible on Google and…
How Press Releases are Used to Enhance Website SEO and Generate Organic Search Presence. By Kelly EllisĀ Customer Support CleanSearch Digital Services Google loves press releases because they are an easy way to get fresh, relevant content. By using press…
By Kelly Ellis Understanding the Key Differences and Importance of Protecting Your Organization’s Reputation in the Online World. Online crisis management and online reputation management are two closely related but distinct practices in the digital world. Both are important for…
By Kelly Ellis Exploring the distinct characteristics and goals of copywriting and content writing in marketing and advertising. Copywriting and content writing are two different types of writing that are often used in marketing and advertising. While both types of…
By Kelly Ellis Maximize your website’s conversion rate with these tips for crafting an effective landing page A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It is designed to…
Online reputation management (ORM) refers to the practice of monitoring and influencing the online reputation of an individual or organization. The concept of ORM has been around since the early days of the internet, when people began to use the…
Despite the current economic uncertainty, 72 percent of high technology industry leaders in the United States, Canada, and Western Europe have plans to grow revenue in 2023, according to the latest worldwide market study by Gartner. Furthermore, nearly half of…
Online payment solution development continues to evolve. To date, blockchain has had a mixed impact across payments and banking, but the rise of Stablecoin and Central Bank Digital Currency (CBDC) will accelerate the impact. Fundamentally, Stablecoins and CBDCs are two…
The Information and Communications Technology (ICT) sector is somewhat resilient to the current volatility in the Global Networked Economy. Forward-thinking CEOs will continue to invest in their high-priority strategic initiatives. For example, here is a case in point on the…