Website optimization and search engine optimization are two terms that are often used interchangeably, but there is a big difference between the two. Website optimization is the process of making a website faster, easier to use, and more relevant to…
By Kelly Ellis Founder; CleanSearch LLC Developing a Website with Built in Optimization.. When it comes to website construction, building in SEO from the ground up is essential to ensure your site is as visible as possible on Google and…
How Press Releases are Used to Enhance Website SEO and Generate Organic Search Presence. By Kelly EllisĀ Customer Support CleanSearch Digital Services Google loves press releases because they are an easy way to get fresh, relevant content. By using press…
By Kelly Ellis Exploring the distinct characteristics and goals of copywriting and content writing in marketing and advertising. Copywriting and content writing are two different types of writing that are often used in marketing and advertising. While both types of…
By Kelly Ellis Maximize your website’s conversion rate with these tips for crafting an effective landing page A landing page is a standalone web page, created specifically for the purpose of a marketing or advertising campaign. It is designed to…
Online reputation management (ORM) refers to the practice of monitoring and influencing the online reputation of an individual or organization. The concept of ORM has been around since the early days of the internet, when people began to use the…
Data has become the lifeblood of forward-thinking organizations. Market leaders leverage vast troves of data to inform decision-making, personalize customer experiences, and optimize operations. However, extracting value from this digital data requires analytics capabilities. Here’s where Artificial Intelligence (AI) is…
The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a…
Across the globe, digital business transformation has a new catalyst for substantive advancements. Generative AI (GenAI) is about to transform many industries around the world. According to the latest market study by International Data Corporation (IDC), spending on GenAI in…